Pop music stars described in one sentence

Pretty much.

I naturally tend to summarize things in my head: make lists, use bullets and as few words as possible to capture the essence of what I’m trying to say. So to challenge this skill to its limit, I would like to describe the music of some music artists by summarizing them into one succinct sentence. Feel free to disagree with me or make up your own summaries 🙂


Neverending White Lights: Soft, blue and cold music.

Franz Ferdinand: Music to get up on a bar and dance like a fool to.

The XX: Hauntingly naked music, stripped down and left vulnerable.

Placebo: Listen to Placebo when you want to make fun of your own angst.

Eric Clapton: Timeless blues

Muse: The soundtrack to the epic moments in your life.

Kyo: Les chansons pour quand je veux sentir plus comme une jeune francaise.

Shakira: Sway those hips like you’re proud of it!

Katy Perry: Giving drunk people anthems since her debut.

Lana del Rey: Sultry hipster pop.

Marketing tangent: She is my favourite popstar, and not just because I like her songs. Her songs match her persona, fashion, lyrics, the music videos…she sends such a clear, cohesive image that touches the perfect nerve on the correct target market. 

Maroon 5: Songs for jane album only – Drips sex.

Coldplay: Space and water scapes.

Alicia Keys: Hot chocolate on a winter’s day.

Pink Martini: Entertaining the guests at your cocktail parties and living the yuppie life.

Jamiroquai: Complete satisfaction while you’re smoking hookah.

Rock on, kitty. Rock on.


Happy listening!

– Shiv 😉


5 career tips for the clueless student – Interview with successful BCIT Grad Kemp Edmonds

Kemp Edmonds, Sales Engineer and overall awesome guy who works at Hootsuite (@HootKemp), graced us BCIT students with his presence and delivered an insightful presentation full of tips for clueless students.

It was great to hear from a fellow BCIT graduate who achieved professional success so soon after his graduation. But more importantly, he told us how he did it. His insider tips were so useful that I decided to interview him myself to get some concrete, actionable tips all students can use to get that dream job after graduation (or at least get closer to it).

1. Use the ‘student’ status to network and get to know professionals

Being a student in the eyes of a working professional means that you have the “I’m just here to learn” protection, and are not another job-hungry post-grad. It is paramount to recognize that this is a power that all students possess and need to fully leverage. Email people who work in positions you want to get to someday, and ask them for career advice. Actually apply their advice and mine them for more information. Follow up with them and show how you are actually applying their advice, and they will remember you the next time an opening comes up!

2. Learn about what you want from life, and get work experience in that field



One of the most common career challenges people face is not knowing what they want from life. Take the time to experiment and get to know your strengths, weaknesses, and what makes you happy. If you can get paid to use your strengths and do something that makes you happy, do it!

3. Teach yourself when school doesn’t cut it

Self-learning should be an ongoing process, and you should expect that school will not teach you everything you need to know. Absolutely great ways I personally teach myself outside of school are through Ted Talks and the Khan Academy for business topics. Forbes.com is another great resource. But a tangible example of self-learning is to just start up a blog and try stuff out with it! You can easily put ‘Familiar with WordPress/Blogger’ on your resume, and hey, that’s an in-demand skill.

4. Say ‘yes’ to opportunities that come up through friends. Eg. “Hey I’m going to this thing … want to come with?”

You will not only have the best adventures if you say yes to this question, but you will get to know a lot of different people and heck, maybe even learn a skill or two. Best of all, saying yes to spontaneous questions like this show that you are an open-minded person who fits into lots of different scenarios, and people might be more willing to ask you to do things/refer you to other people 🙂

5. Create content and get it published.

Start a blog, tweet, write for the local newspaper, and get your name published! Or even better, do some preliminary project work for some companies you really want to work at, and contact them with the work you did – maybe land yourself an internship with your initiative! It’s already tough to stand out from your colleagues with the exact same education as you. Creating content differentiates you from the crowd, and shows that you are an engaged individual who is curious about what’s happening around you.

Some food for thought: There are few who would say formalized post-secondary education is a bad idea, but it definitely doesn’t hurt to think about why we do what we do every once in a while. I encourage you to watch this video and redefine education 🙂

Why I Hate School But Love Education || Spoken Word (Youtube)

Good luck!

Shiv 🙂

Augmented Reality and the Indian mobile consumer

There are two things that every Indian loves: Cricket and Bollywood, but I’d like to comment on Bollywood‘s power today. Bollywood is so powerful that it has made Switzerland a top destination for Indian tourists just because some of the mega-hit movies featured a couple of mountain-top singing and dancing scenes. Bollywood is SO POWERFUL that the tourism authority of Spain, Turespana, invested over $600,000 in the movie Zindagi na Milegi Dobara in 2011.

Zindagi Na Milegi Dobara (soundtrack)

The entire movie was shot in Spain and ran like a full marketing promotion of the country’s tourism. Turespana’s investment paid off big-time: a whopping 65% increase in Indian tourists in just one year after the movie’s release.

Ok, ok, so what does this have to do with augmented reality?

As far as I can tell, nothing yet. But there is big opportunity if we fit the pieces together!

Fact: Bollywood has huge sway in a country’s tourism.

Fact: Indian consumers take to mobile technology like ducks take to water. Just check out Google’s video on the Indian Mobile Consumer. 97% of urban citizens of India have a mobile device, and 23% of them are already smartphone users. That is a LOT of people, and it’s growing.

Fact: There is such thing as an Augmented Reality Cinema App, that allows people to see the scenes of their favourite movies play out  right in front of them. Check out this video to actually see what I’m talking about.

Augmented Reality cinema

MOST IMPORTANT FACT: I cannot find a single mention of a smartphone App that does this for Bollywood movies…EVEN THOUGH Bollywood Tourism is so huge! This App would be so wildly popular with Indian tourists who go to Switzerland to relive those cheesy song-dance moments in the Alps from DDLJ!

Someone better get on this. Quick.

“Youtube’s days are numbered” according to post from 2007. LOL.

It’s so funny how times change, hey? I found this doomsday article written in 2007 that predicted that Youtube would fizzle out very soon.

The key reasons that the post says that Youtube’s days are numbered are:

  • Traditional media has figured out that it’s time to put video on the Internet and tack some ads onto it. They’re doing just that, and doing it well with sites like Hulu and The Daily Show.
  • Many of the best video podcasters and vloggers are staying away from YouTube, because they want to keep control of their content. That means even more competition for YouTube.
  • While YouTube is going to have to compete against more and more great video sites, it’s going to have to do it with a lot less content.
  • Viral videos like the Leave Britney Alone guy are going to get some serious competition from the freakshows of daily commercial television.

Oh, how wrong you were! I think the main reason user-generated content is so popular is because it’s not crap. Normal, regular people can offer interesting points of view, tips, and hilarious comedy. Look at panacea81‘s wildly popular, super low-tech makeup tutorials, or communitychannel‘s views every time she posts a 3 minute hilarious rant on life to see that we value good quality content, and you don’t necessarily need millions of dollars to make it.

I’m not a huge fan of 100% processed-by-a-media-machine content that makes what it thinks we will like. I like me some organic, wholesome content 🙂 How about you?

Organically yours,

Shiv 🙂

Mobile Marketing – Smartphones vs. Computers

I recently stumbled across the Youtube channel for Google Mobile Ads, and it is mind-blowing how much we use our smartphones! Some of the more shocking stats of 2011 include:

  • 33% of smart phone users use smartphones while watching TV
  • 1 in 3 people would give up chocolate in order to keep their smartphone
  • 39% of users use it while going to the bathroom
We are seriously obsessed.
smart phone mobile marketing

It's time to turn off your phone now.

It is an undisputed fact that smartphones are the newest competitor vying for our screen time, which means e-marketers are paying much more attention to it.

Featured as an exemplary case study on Google’s instructional mobile marketing website How to Go Mo, Ticketmaster’s subsidiary TicketsNow saw an opportunity for growth when it saw that 25% of ticket sales take place on a mobile device. But they made the conscious decision to build a mobile-device friendly website rather than an App. It seems like everyone has an App today. But TicketsNow recognized that although everyone is jumping on the mobile device bandwagon, internet and PC browsing isn’t dead yet and it generates a lot more sales than mobile devices right now. I will be shocked to see the day when we no longer use computers and do everything on our smart phone. TicketsNow did a smart thing by accomodating the early technology adopters rather than catering to only them. We can’t all keep up with the digital leaps, now, can we?

On that note: Will the evolution of the smart phone mean the death of the computer? 

Ponderingly yours,

Shiv 🙂

Pinterest and Online Tourism – an untapped market?

This could be big, people.

I am by no means a Pinterest expert but oh boy, is it addictive! How cool is it that I can snoop other people’s bookmarked link/image collections online? SUPER COOL. My personal opinion is that Pinterest primarily appeals to females right now because of our love of scrapbooking and collecting pretty things.

Pinterest tourism social media

But you know who could seriously take advantage of this? TOURISM WEBSITES. Tourism is an industry that thrives on people’s ideals, photography and consumer generated content. And what is a better site that brings these elements together than Pinterest?!

Tourism Pinterest Why Travel Social Media

Let’s analyze it from the prospective traveller’s perspective for a moment — when you need travel advice, what online sources do people usually turn to? Blogs, Twitter personalities, or mass travel advice sites (see my blogroll) – all of which require a lot of sifting through text. And if you just want some pictures, it’s flickr or Google images, right? The tourism industry does a dismal job of using photography to its fullest on the internet, but I think this could change if tourism campaign managers figure out Pinterest and pounce. Something I haven’t found (correct me if I am wrong) are contests for the best Pin board on a certain country. That’s a quick and easy contest for companies like  Incredible India, Tourism Vancouver, Flight Centre or Westjet to do.


What are your thoughts on Pinterest? What industries would it be most suited to?

Curiously yours!

Shiv 🙂

Proximity marketing, are you really an upcoming trend?


I first heard that ‘proximity marketing is the future’ about a year back in my Consumer Behaviour class. From what I understood at that time, an example of proximity marketing would be a coupon in the form of a text or message sent directly to your cell phone/smartphone when you pass by a certain store. And my first thought was, “Wow, that would be so effective!” But my second thought was, “That is so invasive! Who would want pop-up ads on their phone?!”

And after doing a bit of research, I have come to find out that we have basically hit that point…sort of. There are two kinds of proximity marketing: mobile push marketing and mobile pull marketing.

We all are subscribers of the mobile pull marketing strategy already. How many times have you Googled something while on your phone? Or voluntarily ‘Checked in’ to a restaurant, and broadcast it on Facebook? Every time someone interacts with advertisements on their mobile device, that’s proximity marketing.

The example I brought up of a pop-up ad texted to your phone is an example of a mobile push marketing scheme, and it’s not too common in Canada right now. But after further research, I saw that’s not as invasive as a pop-up because consumers can ‘opt-in’ for these ads by simply enabling Bluetooth on their mobile devices. An ad pops up when you’re in a convenience store asking, “Would you like to receive a promotion from Coca Cola?” for example and gives consumers the choice to partake in the promotion or not. I can see how that would work. According to a lot of press releases in 2011, Red Bull rolled out Canada’ biggest proximity marketing campaign in convenience stores across the Country.

The links I’ve listed below and the press releases I’ve read all insist that proximity marketing is an upcoming trend in 2012, and was also an upcoming trend in 2011. But what I’m wondering is, why haven’t I seen its progression yet? We’re 1/6 of the way through 2012 already, and I have yet to see anything but hype about proximity marketing. Sure, Red Bull and Coca Cola started proximity marketing campaigns in 2011, but I haven’t been able to find anything about their progress since.

So here’s my question: Is proximity marketing a trend, or a dud?

My sources of inspiration