I recently stumbled across the Youtube channel for Google Mobile Ads, and it is mind-blowing how much we use our smartphones! Some of the more shocking stats of 2011 include:
- 33% of smart phone users use smartphones while watching TV
- 1 in 3 people would give up chocolate in order to keep their smartphone
- 39% of users use it while going to the bathroom
It is an undisputed fact that smartphones are the newest competitor vying for our screen time, which means e-marketers are paying much more attention to it.
Featured as an exemplary case study on Google’s instructional mobile marketing website How to Go Mo, Ticketmaster’s subsidiary TicketsNow saw an opportunity for growth when it saw that 25% of ticket sales take place on a mobile device. But they made the conscious decision to build a mobile-device friendly website rather than an App. It seems like everyone has an App today. But TicketsNow recognized that although everyone is jumping on the mobile device bandwagon, internet and PC browsing isn’t dead yet and it generates a lot more sales than mobile devices right now. I will be shocked to see the day when we no longer use computers and do everything on our smart phone. TicketsNow did a smart thing by accomodating the early technology adopters rather than catering to only them. We can’t all keep up with the digital leaps, now, can we?
On that note: Will the evolution of the smart phone mean the death of the computer?